Recently a number of articles came out that criticize Third Wave Water, the new mineral capsules to optimize purified water for making coffee. The Independent, Thrillist, Eater, and The Blaze have all lined up to get in on the action, dubbing Third Wave Water “hipster buffoonery” and a sign that “the end must be nigh.” All these hit pieces are based on the same article (or on an article about that article), a Gear Patrol piece that lacked the hipster polemic, strangely enough. There’s no reason to summarize all of them since they’re all basically the same article, but their general thrust can be accurately surmised by these two sentences from The Blaze:
Because your water’s not good enough, average Joe. And hipsters, in their infinite wisdom about all things cool and superior, are here to help.
