“The Disloyal 7 is a celebration of where we’ve all come from, and where we’re going.” This was the sentence that stuck in my head after catching up with Matt Carroll, owner of Edinburgh-based specialty coffee shop Fortitude Coffee. “I think it represents Edinburgh becoming very aware of its own specialty coffee scene: a scene we can all feel very proud to be a part of.”
In November of 2016, seven of Edinburgh’s independent coffee shops launched their new scheme, the Disloyal 7. A loyalty card with a difference, the card encourages coffee lovers to visit all seven destinations before they can get their eighth coffee free, at a member’s shop of their choosing. “Seeing everyone on the same card,” Carroll told me, “it really feels like we’re all together, and it gives our customers a chance to share in that excitement too.”
Getting carded at Fortitude Coffee.
